PRODUCT DESIGN CASE STUDY
Industry: Finance & Cryptocurrency
Duration: 3 weeks
Role: Product Designer
BitbyBit is a crypto app enabling passive, consistent investing by rounding up purchases and investing the difference in Bitcoin and other cryptocurrencies.
Benefits:
Diversifies savings and hedges against inflation.
Lowers entry barriers, enabling small-capital investors.
Automates investing, reducing complexity and intimidation.
Offers a low-risk introduction to crypto.
Provides education to close the cryptocurrency gap knowledge.
This is the idea...
This is the revenue model…
Personas
With limited resources, we focused on features appealing to diverse users, creating personas like “Lisa Chen” and “Alex Thompson” to show we add value to anyone interested in crypto investing.
After research and interviews, I focused on 5 themes (seen below) to guide the app’s design, ensuring they resonated with user personas. Core features were prioritized by business goals, ease of implementation, and resource constraints.
Home
Provide users with an overview of their account status, recent activity, and quick access to key features.
Assets
Provides detailed insights into users’ investment and funds.
Learn
Central hub for educational content to help users understand cryptocurrency and investments.
Account
Centralized location for managing user settings, security, and account preferences.
Onboarding Flow
BitbyBit enhances onboarding by splitting it into 3 phases, using progressive disclosure, minimizing manual input, and adding animations and success screens.
Phase 1 - Account activation
Phase 2 - KYC verification
Phase 3 - Link Bank and Cards
Withdrawal Flow
The initial wireframe (Component V1) hides “Swap,” “Transfer,” and “Withdraw” buttons under a “...” icon, while the revised version (Component V2) displays all actions upfront. I chose Component V2 because it saves a step to access “Withdraw,” shows new users available actions, and does not contribute to redundancy as it is the sole component of its type on the screen.
Initial Wireframes
The goal was a playful design that feels friendly and familiar, while emphasizing security, user-friendliness, and credibility.
Gathering Inspiration
The goal was a playful design that feels friendly and familiar, while emphasizing security, user-friendliness, and credibility.
Kraken
Seamless, multi-step cryptocurrency app onboarding with KYC
Clean, minimalist user interface
Clean charts and visuals
Simple monochromatic color scheme
Dave
Brand mascot
Spending categories
Round-up feature execution
Coinbase
Learn to earn rewards
News and updates
Cryptocurrency staking
Typography
The goal was a playful design that feels friendly and familiar, while emphasizing security, user-friendliness, and credibility.
Visuals
The goal was a playful design that feels friendly and familiar, while emphasizing security, user-friendliness, and credibility.
Icons
The goal was a playful design that feels friendly and familiar, while emphasizing security, user-friendliness, and credibility.
Build trust, emphasize security
Flesh out security aspects and features
Fine-tune onboarding process and in-app onboarding
Deep dive into regulations and processes for integrating with cryptocurrency exchange APIs.
Test & iterate
Focus on gathering data and feedback for the app with the prototype
Analyze the feedback to plan and prioritize features and improvements for the next iteration
Build trust, emphasize security
Fine-tune onboarding process and in-app onboarding
Deep dive into regulations and processes for integrating with cryptocurrency exchange APIs
Building a successful app starts with building successful core features
While brainstorming features like Bitcoin payments, lending, and staking, I realized even basic options like staking require technical expertise and regulatory oversight. For startups, focusing on the right features to allocate your limited resources to is crucial for making a successful MVP.
Crypto’s learning curve requires patience
Research shows new crypto users need time to adjust. Education, seamless onboarding, and low-risk investments ease their transition.
Test & iterate
Focus on gathering data and feedback for the app with the prototype
Analyze the feedback to plan and prioritize features and improvements for the next iteration
Ready to bring your product vision to life? Whether you're building from scratch or refining an existing design, I specialize in creating intuitive, user-friendly interfaces that elevate your brand. Let’s design something amazing together—get in touch today!
